CITATION BUILDING
Citation Building
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Citation building is the process of acquiring mentions of a business’s name, address, and phone number (NAP) on other websites, directories, and online platforms. These citations can be structured (like business listings) or unstructured (such as mentions in blog posts or articles). The primary goal of citation building is to improve local SEO (search engine optimization) by ensuring that a business is consistently and accurately represented across the web.
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Citations are a key factor in search engine algorithms, especially for local search rankings. They help search engines like Google verify that a business is legitimate and relevant to certain geographic locations. Citation building typically involves submitting business information to trusted online directories (such as Yelp, Google My Business, or Yellow Pages), local chamber of commerce websites, and industry-specific platforms. It may also involve gaining mentions on blogs, news outlets, and other authoritative sites.
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Why is Citation Building Important?
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Improves Local SEO: Citations are crucial for businesses that serve specific geographic areas. Search engines use citations to confirm a business’s location and relevance for local search queries. More accurate and consistent citations across various platforms can significantly improve a business’s ranking in local search results.
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Boosts Online Visibility: Having multiple citations across trusted platforms increases a business’s online presence. This makes it easier for potential customers to find the business when searching for related services or products, ultimately driving more traffic to the website or physical location.
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Builds Trust and Credibility: When a business is listed across reputable directories and websites, it signals to both customers and search engines that the business is trustworthy and established. Accurate citations lend credibility, reassuring customers that they are dealing with a legitimate entity.
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Enhances Authority: Citation building helps businesses gain recognition within their industry. The more authoritative sites that mention a business, the higher the likelihood of improving both SEO and reputation. Consistent citations contribute to a stronger online presence and increased brand awareness.
100 Local Citations
150
£1.50 per submission
Valid until canceled
100% Manual Submissions
Full Submission Report
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UK, US, Aus & Canada
200 Local Citations
280
£1.40 per submission
Valid until canceled
100% Manual Submissions
Full Submission Report
Submission Screenshots
All Login Details Provided
UK, US, Aus & Canada
300 Local Citations
390
£1.30 per submission
Valid until canceled
100% Manual Submissions
Full Submission Report
Submission Screenshots
All Login Details Provided
UK, US, Aus & Canada
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What is Content Syndication?Content syndication, sometimes referred to as content distribution, is the process of taking existing valuable content, such as a blog post or link placement and republishing it on other relevant media platforms and news sites. Syndicated content is popular amongst publications as the strategy enables them to provide their target audience with fresh content quickly. As a link building strategy, content syndication can be hugely beneficial for your clients as each time their blog content is republished on another website, the original source is credited with a link or a canonical tag, strengthening your backlink profile which, in turn, can help you to rank higher in search engines. Syndicated content can also drive relevant traffic to your site and boost lead generation thanks to the wider audience a content syndication network offer.
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What does Content Syndication mean?A Content Syndication strategy is when a number of third-party websites (such as media outlets) republish a copy of your published content on their website with the original source being credited with a link or a canonical tag. Historically, syndicating content was a time-consuming and often difficult task, especially within competitive niches. With our Content Syndication Service, however, we can get your original content and placements published to over 100, high-quality media sites to provide authoritative link signals back to your website.
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What types of content should I promote using this service?Our Content Syndication Service is designed to promote informational content such as blog posts and article pages. This can be content on your own website. You can also use this service to boost links that you have pointing to your site from guest post placements, making it a great 2nd tier link building method. Please note that our content syndication services are not for promoting your home page, landing pages, or product/service pages.
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Do we need to write new content for this service?No. We republish your original written content exactly as it is although images may not be included due to copyright issues. Formatting might be slightly different, but that won’t affect the SEO value.
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Are the link placements do follow?The placements we will distribute will be a nice mix of do follow and no follow links, and a large percentage will contain a rel=canonical tag ensuring search engines such as Google know the location of the original source.
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Won't this create a duplicate content error?Content Syndication can be a misunderstood concept. Although we are republishing content and creating multiple versions online, most publications will feature a rel=canonical tag which will tell search engines where the original article first appeared. Although, on occasion, some sites may not do this due to being content syndication networks, Google is more than familiar with how to treat these publications. You can be confident this wouldn’t create a duplicate content issue. If you are using our service to boost links that you have pointing to your site from guest post placements, it’s unlikely to create a problem in most instances.
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Are there any niches that you can't syndicate content for?Generally, we can syndicate existing content for most industries with the exception of Covid related content and niches such as gambling and adult-related content.
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Can you syndicate content in specific countries?We distribute content to US/worldwide (.com) media sites. We do not specifically target sites based on specific countries/locations as this service is designed mainly as a safe second-tier link building service for Blogger Outreach or guest posts or to use to promote any content-rich URLs.
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How do you find sites to distribute content to?Our outreach team uses trusted content syndication platforms and media outlets to distribute your content. We will get your placements and original content published to over 100 high-quality media sites to provide authoritative link signals back to your website.
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How much does content syndication cost?Our content syndication services don’t cost the earth. You can find out more about our costs on the page above.