CONTENT SYNDICATION

Content Syndication

What is Content Syndication? Boost Your Reach and Visibility

Unlock the Power of Content Syndication

In today’s digital world, creating high-quality content is only part of the equation for online success. Content syndication plays a pivotal role in amplifying your reach, expanding your audience, and driving more traffic to your website. But what exactly is content syndication, and why is it essential for your digital marketing strategy?

Defining Content Syndication

Content syndication is the process of republishing your original content on third-party websites, platforms, or blogs to increase its visibility and reach a broader audience. By syndicating your content, you ensure that your valuable articles, blog posts, videos, or infographics are seen by more people, driving traffic back to your site and boosting brand awareness.

Unlike guest blogging, which involves creating content specifically for another website, content syndication allows you to distribute your existing content to reputable outlets, often with a link back to your original post. This strategic distribution helps your content gain exposure to a wider, more relevant audience while improving your SEO through high-quality backlinks.

Why is Content Syndication Important?

Increased Website Traffic: Syndicating your content on authoritative platforms exposes your content to new audiences, leading to higher referral traffic back to your website.
Improved Brand Awareness: The more places your content appears, the more familiar potential customers will become with your brand. This extended exposure can build trust and authority in your industry.
Boosted SEO Performance: Content syndication can enhance your search engine rankings by generating high-quality backlinks. These backlinks signal to search engines that your content is valuable, improving your website’s overall SEO.
Time and Cost Efficiency: Syndicating your content on multiple platforms allows you to repurpose your existing content without having to spend time and resources creating entirely new material.
Engagement and Lead Generation: By syndicating valuable content, you increase your chances of engaging a wider audience, generating more leads, and ultimately converting them into customers.

Best Value

100+ Sites

£100

100

Media Outlets + News

Valid until canceled

Distributed to 100+ sites

Mix of nofollow and follow

Full distribution report

Boost Authority of Links

What is Content Syndication?

Content syndication, sometimes referred to as content distribution, is the process of taking existing valuable content, such as a blog post or link placement and republishing it on other relevant media platforms and news sites. Syndicated content is popular amongst publications as the strategy enables them to provide their target audience with fresh content quickly. As a link building strategy, content syndication can be hugely beneficial for your clients as each time their blog content is republished on another website, the original source is credited with a link or a canonical tag, strengthening your backlink profile which, in turn, can help you to rank higher in search engines. Syndicated content can also drive relevant traffic to your site and boost lead generation thanks to the wider audience a content syndication network offer.
What does Content Syndication mean?

A Content Syndication strategy is when a number of third-party websites (such as media outlets) republish a copy of your published content on their website with the original source being credited with a link or a canonical tag. Historically, syndicating content was a time-consuming and often difficult task, especially within competitive niches. With our Content Syndication Service, however, we can get your original content and placements published to over 100, high-quality media sites to provide authoritative link signals back to your website.
What types of content should I promote using this service?

Our Content Syndication Service is designed to promote informational content such as blog posts and article pages. This can be content on your own website. You can also use this service to boost links that you have pointing to your site from guest post placements, making it a great 2nd tier link building method. Please note that our content syndication services are not for promoting your home page, landing pages, or product/service pages.
Do we need to write new content for this service?

No. We republish your original written content exactly as it is although images may not be included due to copyright issues. Formatting might be slightly different, but that won’t affect the SEO value.
Are the link placements do follow?

The placements we will distribute will be a nice mix of do follow and no follow links, and a large percentage will contain a rel=canonical tag ensuring search engines such as Google know the location of the original source.
Won't this create a duplicate content error?

Content Syndication can be a misunderstood concept. Although we are republishing content and creating multiple versions online, most publications will feature a rel=canonical tag which will tell search engines where the original article first appeared. Although, on occasion, some sites may not do this due to being content syndication networks, Google is more than familiar with how to treat these publications. You can be confident this wouldn’t create a duplicate content issue. If you are using our service to boost links that you have pointing to your site from guest post placements, it’s unlikely to create a problem in most instances.
Are there any niches that you can't syndicate content for?

Generally, we can syndicate existing content for most industries with the exception of Covid related content and niches such as gambling and adult-related content.
Can you syndicate content in specific countries?

We distribute content to US/worldwide (.com) media sites. We do not specifically target sites based on specific countries/locations as this service is designed mainly as a safe second-tier link building service for Blogger Outreach or guest posts or to use to promote any content-rich URLs.
How do you find sites to distribute content to?

Our outreach team uses trusted content syndication platforms and media outlets to distribute your content. We will get your placements and original content published to over 100 high-quality media sites to provide authoritative link signals back to your website.
How much does content syndication cost?

Our content syndication services don’t cost the earth. You can find out more about our costs on the page above.