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WEBSITE COPYWRITING 

Website Copywriting 

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Website copywriting is the process of creating written content specifically designed for a website. This type of writing is tailored to engage visitors, convey key information, and persuade them to take action, whether it’s making a purchase, signing up for a newsletter, or contacting the business for more information. Website copywriting involves crafting clear, concise, and compelling text for various pages, such as the homepage, product or service pages, about us sections, and calls-to-action (CTAs).

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Effective website copywriting is focused on the audience’s needs and desires, using language that resonates with them while showcasing the value of the brand, product, or service. It often blends elements of marketing, SEO (search engine optimization), and user experience (UX) design to create content that is not only engaging but also ranks well in search engines.

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Why is Website Copywriting Important?

  1. First Impressions Matter: The text on a website is often the first interaction potential customers have with a brand. Effective copywriting captures attention quickly and establishes a positive first impression, which is essential in keeping visitors on the site longer.

  2. Boosts Conversions: Strong website copy encourages visitors to take the desired action. Whether it’s completing a purchase, filling out a form, or subscribing to a service, well-crafted copy is designed to drive conversions. By clearly communicating the benefits and value of an offering, website copy convinces visitors to move through the sales funnel.

  3. Improves SEO: Website copywriting plays a crucial role in SEO. By strategically incorporating relevant keywords and phrases into the content, it helps improve a site’s visibility in search engine results, making it easier for potential customers to find the website.

  4. Builds Trust and Credibility: Well-written copy that clearly communicates a brand’s message builds trust with the audience. It provides clarity on what the company offers and why it’s the right choice, helping to establish credibility and foster a relationship with visitors.

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  • Basic 1000 Words

    60£
    £0.06 per word
     
    • 3 ☆☆☆ Rated Writers
    • Basic Subject Research
    • 1,000 Words
    • UK & US Copywriters
    • Topics Created For You

  • Basic 2000 Words

    120£
    £0.06 per word
     
    • 3 ☆☆☆ Rated Writers
    • Basic Subject Research
    • 2000 Words
    • UK & US Copywriters
    • Topics Created For You

  • Basic 3000 Words

    180£
    £0.06 per word
     
    • 3 ☆☆☆ Rated Writers
    • Basic Subject Research
    • 3000 Words
    • UK & US Copywriters
    • Topics Created For You

  • Pro 1000 Words

    120£
    £0.12 per word
     
    • 4+ ☆☆☆☆ Rated Writers
    • Thorough Subject Research
    • Topics Created For You
    • Surfer SEO Optimized
    • Inc Royalty Free Images
    • Includes Meta Description
    • UK & US Copywriters
    • We'll Add Internal Links
    • 1000 Words

  • Pro 2000 Words

    240£
    £0.12 per word
     
    • 4+ ☆☆☆☆ Rated Writers
    • Thorough Subject Research
    • Topics Created For You
    • Surfer SEO Optimized
    • Inc Royalty Free Images
    • Includes Meta Description
    • UK & US Copywriters
    • We'll Add Internal Links
    • 2000 Words

  • Pro 3000 Words

    360£
    £0.12 per word
     
    • 4+ ☆☆☆☆ Rated Writers
    • Thorough Subject Research
    • Topics Created For You
    • Surfer SEO Optimized
    • Inc Royalty Free Images
    • Includes Meta Description
    • UK & US Copywriters
    • We'll Add Internal Links
    • 3000 Words
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  • What is Content Syndication?
    Content syndication, sometimes referred to as content distribution, is the process of taking existing valuable content, such as a blog post or link placement and republishing it on other relevant media platforms and news sites. Syndicated content is popular amongst publications as the strategy enables them to provide their target audience with fresh content quickly. As a link building strategy, content syndication can be hugely beneficial for your clients as each time their blog content is republished on another website, the original source is credited with a link or a canonical tag, strengthening your backlink profile which, in turn, can help you to rank higher in search engines. Syndicated content can also drive relevant traffic to your site and boost lead generation thanks to the wider audience a content syndication network offer.
  • What does Content Syndication mean?
    A Content Syndication strategy is when a number of third-party websites (such as media outlets) republish a copy of your published content on their website with the original source being credited with a link or a canonical tag. Historically, syndicating content was a time-consuming and often difficult task, especially within competitive niches. With our Content Syndication Service, however, we can get your original content and placements published to over 100, high-quality media sites to provide authoritative link signals back to your website.
  • What types of content should I promote using this service?
    Our Content Syndication Service is designed to promote informational content such as blog posts and article pages. This can be content on your own website. You can also use this service to boost links that you have pointing to your site from guest post placements, making it a great 2nd tier link building method. Please note that our content syndication services are not for promoting your home page, landing pages, or product/service pages.
  • Do we need to write new content for this service?
    No. We republish your original written content exactly as it is although images may not be included due to copyright issues. Formatting might be slightly different, but that won’t affect the SEO value.
  • Are the link placements do follow?
    The placements we will distribute will be a nice mix of do follow and no follow links, and a large percentage will contain a rel=canonical tag ensuring search engines such as Google know the location of the original source.
  • Won't this create a duplicate content error?
    Content Syndication can be a misunderstood concept. Although we are republishing content and creating multiple versions online, most publications will feature a rel=canonical tag which will tell search engines where the original article first appeared. Although, on occasion, some sites may not do this due to being content syndication networks, Google is more than familiar with how to treat these publications. You can be confident this wouldn’t create a duplicate content issue. If you are using our service to boost links that you have pointing to your site from guest post placements, it’s unlikely to create a problem in most instances.
  • Are there any niches that you can't syndicate content for?
    Generally, we can syndicate existing content for most industries with the exception of Covid related content and niches such as gambling and adult-related content.
  • Can you syndicate content in specific countries?
    We distribute content to US/worldwide (.com) media sites. We do not specifically target sites based on specific countries/locations as this service is designed mainly as a safe second-tier link building service for Blogger Outreach or guest posts or to use to promote any content-rich URLs.
  • How do you find sites to distribute content to?
    Our outreach team uses trusted content syndication platforms and media outlets to distribute your content. We will get your placements and original content published to over 100 high-quality media sites to provide authoritative link signals back to your website.
  • How much does content syndication cost?
    Our content syndication services don’t cost the earth. You can find out more about our costs on the page above.
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